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World-class business strategy
for your growth-oriented startup to $50MM business

Competitive Strategy

Long-term profitability only comes from having a Competitive Advantage.

  • What’s your Competitive Advantage?
  • How can you position your business in the industry to best profit from your Competitive Advantage?
  • How can you segment your markets to focus on your best customers?
  • How do you avoid a price war and the inevitable race to the bottom that accompanies one?

We help you find your Core Competencies and use strategic frameworks to understand your industry. Then we show you how to build a Competitive Advantage and develop a business strategy that profits from that advantage.

Strategic Pricing

The average company can gain 10-50% more profit just through better pricing.

  • What’s the true value of your products and services? How do they compare to your competition?
  • Which customer bring the most profits? Which ones are losing you money?
  • What products and services are most profitable? Which are least profitable?
  • How can you ensure that your products and services don’t become commodities?

We use quantitative analyses that go beyond the accountant’s reports to show where you’re making money and where losing it. And we’ve developed pricing strategies, such as our own Differentiated-Value Pricing(sm), that maximize your profits today while ensuring you’re profitable in the long run too.

The McKinney Group is a partner of Turner DeVaughn Network:TDN

 

 

NVBookRead Robert McKinney's section on pricing in the book NET Value: How you can profit while the digital culture changes your value proposition

 

 

Strategic Management Society Professional Pricing Society Institute of Managerial Accountants AMA

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