Resources

Articles

Pricing to Maximize Total Profit: Gross Profit Margin vs. Net Profit
Even the best-calculated value pricing can limit Total profits. This article shows you why Gross Profit does not matter and how segmenting a market can significantly boost profitability.

Analyzing Your Company
Leadership--and maximum profitability--come when a company develops a competitive advantage. This article explains what a competitive advantage is, and how to know if you have one or need to develop one.

Analyzing Industry Attractiveness
Before you venture into a new market, be sure to read this. If you are already in a market, read to help understand how to best position your company for maximum profits.

Differentiated-Value Pricing
Cost and Price have nothing to do with one another. Price is determined by how much Value a customer places on your offering. Nevertheless, "Cost Plus" pricing and "Parity" pricing are common pricing schemes., but using them is a risk of mispricing or commoditizing your product. This article shows you how to properly price your articles based on value.

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November 2008: The Economic Downturn is Good for Good Businesses Run Wisely and Michael Porter Speaks About Competitive Strategy and the Economic Downturn

October 2008: Developing the Marketing Mix: Price and Tighter Economies Call For Intellectual Capital

September 2008: Authentic Marketing is not "marketing" and Developing the Marketing Mix: Promotion

August 2008: Outsourcing Lessons Learned at Good Business Run Wisely

July 2008: Developing the Marketing Mix: Price & Study in Place: F&S Harley-Davidson, Dayton, Ohio

June 2008: Profits Begin with Preparations, not Products & Developing the Marketing Mix: Product; and Quick Concept: Customer Equity

May 2008: Analyzing the Attractiveness of an Industry & the Relationship of Growth vs. Profitability

April 2008: Marketing Essentials: Part 4, Core Competencies &Competitive Advantage & a review of "Good to Great"

March 2008: Marketing Essentials: Part 3, Collaborators & Basic Finance: Valuation

February 2008" Marketing Essentials: Part 2, Competitors & Operations Management: Utilizing the Learning Curve

January 2008: Marketing Essentials: Part 1, Customers

December 2007: Pricing for Maxizing Total Profit & a review of Henry Ford's book