Strategic Pricing

a 1% change in price is a 10-20% change in profit

The average business leaks 10-50% of its potential profits through improper pricing. Likewise, businesses who engage in a price war destroy the profitability of an entire industry. If that weren’t enough, most companies we have worked with have customers that actually lose them money! But determining the proper price is challenging, especially when markets are tight and competitors seem to have similar offerings.

The McKinney Group, LLC builds profit-maximizing pricing strategies using Differentiated-Value Pricing(sm)—strategies designed to measure the value you create and ensure you get paid for it. Then we go further to understand the competitive dynamics within your industry to balance your gross profit with market share to maximize total NET profits.